Innovative Tech Trends In Mobile App Development In 2017

Mobile apps have become an essential part of our lives as we are dependent on them for almost every daily activity. The sheer number of apps says it all about how they have taken over human existence. There are apps for taxi booking, food delivery, fitness tracking, online shopping, and almost anything else you can imagine. App developers are on a constant lookout to serve something new so that they can beat the competition and gain user attention. The best way is to follow all the latest trends. Here are the innovative tech trends that are making it big in the enterprise mobile app development space in 2017:

Hybrid Technology

Hybrid apps have emerged as the current sensation as they are compatible with various OS, which makes them cost effective. The hybrid app development process encompasses the use of a combination of technologies like HTML, JavaScript, and CSS. These apps bring together the best of native and web apps to create a solution that has tremendous value.

M-Commerce

M-Commerce is definitely the trend of the decade as it has changed the face of online selling. Smartphone users are literally addicted to the m-commerce experience as shopping becomes as easy as a click. The ease of payment through secure mobile wallets has been one of the biggest reasons for the booming success of these shopping apps.

Enterprise Mobility

Another tech trend that has ridden the app space is that of enterprise mobility. Most of the organizations have already gone mobile while more are on the way. These enterprise mobility applications facilitate a seamless connectivity with the employees so that they can access the business data from anywhere. Enhanced employee productivity, reduced operational costs, robust data security, and improved customer satisfaction are just a few benefits of these solutions.

Wearables

Wearable devices like  Apple Watch and Google Glasses have revolutionized the mobile landscape. The healthcare industry has seen the rising proliferation of wearables in the recent times. Now, they are also being used to enhance employee productivity in the corporate sector. These devices are powered by specialized wearable apps designed specifically for this purpose.

Cloud Technology

Cloud technology is another trend that is proliferating the mobile app space. This technology is being harnessed by developers to improve the app performance as well as make them more secure. The powerful cloud-based applications can directly fetch data from the cloud rather than cluttering the device memory with the same. These apps are also opening up new opportunities for the adoption of the path-breaking technology of the Internet of Things (IoT).

VR And AR

The innovative technologies of Virtual Reality (VR) and Augmented Reality (AR) have taken over the gaming and entertainment segment. The technologies are also being widely adopted by retail and fashion e-commerce industry, with advanced VR and AR-based apps to elevate the shopping experience.

Artificial Intelligence

AI in mobile apps is a trend that has been grabbing attention in 2017. The use of virtual assistants or chatbots in mobile apps is the best instance of this trend. Such apps make use of data analytics and cognitive interface to deliver an unmatched user experience.

Beacons And Location-Based Technology

Beacons and location-based technology have emerged as another booming trend in 2017. The high-tech ibeacon apps are infusing new life into the retail industry by getting customers to the physical stores with the power of personalization. These smart sensors installed in the retail showrooms detect the shoppers in the vicinity with the help of these smartapps. They also deliver personalized messages through these apps and get customers to drop in.

While developers need to integrate these latest trends in their mobile apps, they should not forget the basics. The app should be crafted for delivering the best user experience so that it retains them as loyalists. Therefore, you should look for an experienced developer who can bring together the conventional and the innovative to create a solution that excels.

Tips To Boost Sales For Magento B2B E-Commerce Store

E-Commerce is the new business trend that is changing the enterprise scenario today. Sellers across diverse industry verticals are adopting this way of engaging customers and converting them into brand loyalists. The e-commerce wave has proliferated into the B2B environment too, after making it big for B2C sellers. As a result, there has been a boom in the demand of e-commerce web application development today.

How Magento Packs The Punch For B2B Sellers?

Since this business model differs from the conventional B2C model, the website demands a relevant platform that can fulfil its requirements. Magento, with its rich features and amazing functionalities, serves as a perfect B2B solution. The platform packs all the punch that is needed to take a B2B e-commerce business to the next level. The following are the features that make it ideal for being adopted by the sellers in this domain:
Magento is able to handle and streamline bulk orders
It enables the admins to manage accounts, permissions, and roles easily
The mobile responsive design facilitates seamless communication between the sales staff and customers, as they can take orders anywhere and anytime
With Magento B2B, it is easy to track the inventory across multiple warehouse locations
It is also possible to personalise the account of each customer, with pre-negotiated pricing terms
Magento B2B store can be seamlessly integrated with the backend systems for a smooth operational workflow

Once the power of the platform has been harnessed to develop a B2B e-commerce store, it becomes imperative to look for ways to drive maximum sales. The following tips would be of help.

Tips To Boost Sales For Magento B2B E-Commerce Store

Focus On The Customers
It is important to hire a professional Magento development agency that understands the basics. The idea is to craft a store that takes the “people first” approach, seeing customers as individuals rather than entities. The store should endeavour to give a personalised shopping experience to each of its clients, based on their order history, shipping locations, negotiated prices, and etc.

Make It Easy
B2B selling involves businesses rather than individuals. Since time is crucial for them, they look for a shopping experience that is hassle-free and quick. Availing SEO marketing services is a good idea to make the store visible while design navigability is equally vital. Offering expedited logins and transparency of inventory and price also go a long way in boosting sales for these stores.

Reach Out
Another way to achieve success for such a store is to make it flexible for cross-device accessibility. Such a store establishes round-the-clock connectivity between the buyers and sellers. This translates into an improvement in sales and higher profits.

Offer Knowledge-Based Content
B2B buyers are hungry for knowledge-based content. Having detailed FAQ’s and how-to videos on the Magento store can build a reputation for the seller as well as bring them closer to the buyers.

Go Omni-Channel
It is important to realise the significance of all the sales channels. The sales team should not be considered any less than the online sales channels. An intelligent mix of marketing channels is required to retain the existing customers as well as acquire new ones.

Conclusion
Online B2B business is still in its evolutionary phase and there is still a lot to learn. Relying on the right platform and using it in the right way is the best approach that can be taken to get the desired results for the business.

Why Would Developers And Users Love Android O

As Google unveiled the developer’s preview of Android O On March 21, 2017, it has set high expectations for both developers and users. The advanced operating system promises a whole range of improved features over its predecessors. All of these features may or may not make it to the final version that is to be released publically later in the year. Yet, O is poised to make the Android experience more exciting. Let’s have a sneak peek at all that the new version has in store: Why Would Developers And Users Love Android.

Content Source: http://orangemantrauk.weebly.com/blog/why-would-developers-and-users-love-android-o

SEO Strategies To Make Your Online Business A Success

The growth of an e-commerce business depends on the marketing strategy it adopts. It all begins with increasing your online visibility so that maximum number of users can reach the store. SEO plays a significant role in generating organic traffic for your business and thus forms the core of an online marketing plan. Whether a business is big or small, it cannot ignore the role of SEO in its growth because of the following reasons:

Content Source: http://orangemantrauk.weebly.com/blog/seo-strategies-to-make-your-online-business-a-success

Best Practices For Developing Innovative Wearable Apps

Today, application development is not confined to developing mobile apps but extends to wearable apps too. As the name suggests, wearable apps are specifically crafted for wearable devices such as smartwatches and fitness trackers. These apps have emerged as a massive step in the direction of wearable technology, which has come up as the latest digital innovation.

Content Source: Read More

Online Marketing Strategies That Guarantee Success For E-Commerce Business

 

With the trend of e-commerce growing at a rapid pace, more and more businesses are making a decision to sell online. The first step is to have an online store developed with a reliable platform such as Magento. But the job does not end here as the real test lies in reaching out to the users and converting them into customers. You may have hired the best Magento development services for a smooth online transition but your profits depend greatly on expanding your online reach. A robust marketing plan has to be adopted for this purpose. The basic requirements and goals have to be thoroughly studied first before chalking out a tailor-made solution for a business. Still, there are some digital marketing basics that apply to all online enterprises.
Here are some smart online marketing strategies that guarantee success for your e-commerce venture:

Site Optimization
An effective SEO strategy is a good way to popularize your e-commerce site as it makes your site visible to the internet users out there. Magento, being an SEO-compatible platform, is ideal for creating sites which can be easily optimized. There is a need to use rich keywords, meta data, search-friendly content, text links, and site maps to optimize the site. Additionally, you have to make sure that the speed of page loading is fast enough.

Content Marketing
Content marketing is another key element that forms the core of an effective e-commerce plan. If you are looking to hire Online Marketing Services for handling this aspect, make sure that they offer versatility to handle diverse content types. These include site page content, product descriptions, videos, images, articles, blogs, reviews, and testimonials. All these content types are essential to engage the buyers and entice them to complete the checkout process.

Social Media Marketing
Social media has emerged as one of the most powerful marketing channels today and you can harness its powers to reach the maximum number of people. Creating and managing pages on Facebook, Twitter, Pinterest, and Instagram make the centerstage of a social marketing plan. You can encourage the buyers to share them on their personal profiles as well as write product reviews. The buyers act as promoters for your business and popularize your brand.

Email Marketing
Another effective measure to promote your e-commerce business is to send emails and newsletters to existing and potential shoppers. Websites run regular email campaigns for product launches, promotions, deals, and offers. They make use of customer database to spread the word across as well as catch the attention of the audience. As a bonus, they can create lasting relationships for the business.

Paid Advertising
The old-fashioned paid advertising can also be used to reach the online audience, though it comes in the innovative form of Pay Per Click. Every click on the business advertisement takes the user to the site directly and has to be paid for. It is a result-oriented strategy that yields the benefit of speed in generating sales. Yet it is one of the expensive forms of online marketing.

Affiliate Marketing
Affiliate marketing refers to having other people sell your business products in return of a percentage commission. The other person can be a blogger or a selling partner, who is engaged in selling complementary products. These affiliates are given a unique URL to promote on their sites. Every time when a customer reaches the business website by clicking this URL and make a purchase, the affiliate is entitled to receive a commission.

Once you have your website readied by experts for Magento development in London, the next step is to formulate an effective marketing plan. You can mix and match all the above-mentioned strategies to create one that makes your online business a huge success.

Read More About:

• Best Practices For Developing Innovative Wearable Apps
• How An Internal Social Network Proves Useful To An Organisation?
• Jetpack for WordPress amazes us with a new interface
• Magento’s Market Share is Surging Steadily with Time

 

How An Internal Social Network Proves Useful To An Organization?

One of the primary concerns of an organization is to improve their workplace as a whole. Make it more efficient and productive, keep employees engaged so as to retain quality talent and etc. And technology today has evolved to produce tools address the very concern. One of these effective tools, today is an internal social network.

Read More

Jetpack for WordPress amazes us with a new interface

Jetpack is one of the most famous plugins available to enrich your WordPress website. Developed by Automattic Inc., the owner company of WordPress, it boasts of more than one million downloads worldwide. It generates a higher user traffic, great website speed, impeccable security, all converging to a flawless performance.

It is a lightweight tool, completely backed by WordPress and offers a wide range of features to maintain multiple self-hosted WordPress websites from one location. The community engineers do a wonderful job of maintaining this plugin by providing timely updates. You can also hire a WordPress Development Company to tweak this plugin suitable to the business specific needs.

With its latest update, Jetpack gets a complete user interface makeover. The visual redesign built entirely with React will make WordPress more powerful and sturdy. Moreover, it is a free plugin that lets your interact with your website with a peace of mind.

Let us see how Automattic has upgraded Jetpack for a richer feel

1. The new interface is stunning in view apart from being more interactive. The “at a glance” dashboard presents the statistics of how the site is doing. You can access the following data:
– Security information
 – Traffic on your site (with a link to the old statistics)
 – CDN status
 – Blocked spam comments
 – Pending updates
It also warns about any security issues, prompting you to update plugins whenever necessary.

2. It provides enhanced Feature Management along with Better Integration with the site. There are instant Tuning Off or On features without the need to reload the page. The feature card can get expand to change the settings without skipping on to another page. The new release also increases the page loading speeds considerably, adding to the user experience.

3. The new release adds two new pages, called ‘Apps’ and ‘Plans’. These pages direct to the Advanced Features of WordPress.com, making it easier to manage plugin updates and paid plans. More new features like this can be added by consulting any Web Design Company in UK.

4. It also adds several minor changes to enhance the security to a higher level and optimising the performance of the WordPress site. There is an increased efficiency in collecting data statistics and pushing it to social media for growing the audience.

Some other benefits with Jetpack-

There is a plethora of built-in features like Related Posts, Publicize, Enhanced Distribution, and Sharing that helps in the growth of website, thereby benefitting the business. Publicize promotes your products in an incredibly fast manner.

It is a wonderful plugin for people who want to use WordPress for their eCommerce store as it easily integrates with the WooCommerce plugin. It offers attack protection against bugs, downtime alerts, content sharing features to push your eStore to great heights.

Jetpack Monitor is another wonderful feature that alerts you the moment your website stops functioning, thus preventing a major loss to your business and complaints from the customers. It sends you an email on your registered email id to keep you informed about the website breakage.

Jetpack Protect is an amazing security feature which blocks multiple login attempts, and Single Sign On. It also allows you to use your WordPress.com login with to step authentication to access the site. A perfect website can be created through WordPress Theme Development using the Jetpack plugin.

Thus, it can be aptly said that the new Jetpack is a must have plugin packed with features that can make a WordPress website skyrocket through other competitors. A great user interface along with better security features and improved performance is all that is needed for a stunning and technically sound website.

Magento’s Market Share is Surging Steadily with Time

Magento’s rise to Ubiquity owing to its Prominent Features

Magento has firmly established its foot in the e-commerce market and is the key player in supporting eStores and many commercial websites. Furthermore, its popularity is rising by the day as more business owners are choosing Magento for the development of their eCommerce website. The reason behind this approach is simple its flexibility and a wide array of features it provides in the development of a website. It is the largest open-source commerce ecosystem with millions of developers and system integrators enriching the Web Design and Development.

Accounting for over 30% of market share, Magento has been leading the e-commerce market for many years. It has been on a continuous rise after its launch in 2008. Developed by Varienc Inc., it has always been an open source platform and this has contributed tremendously to its development. The community support makes it powerful and evolving through their contributions. Big brands like Samsung, The North Face, and Office Max flourishes on Magento.

E-bay recognised the growing worth of Magento and purchased a 49% ownership of Varian in 2010 and later made a full purchase in 2011 to become the sole owner of Magento. The prime feature of this business trade was the integration of PayPal into Magento as a payment gateway solution. Now, PayPal is the world’s largest third party payment provider and is owned by e-bay, it was a very smart move to merge it with Magento. This gave Magento a complete supremacy over its competitors, and a smooth and reassuring payment gateway to the customers. The company has never looked back since then.

It isn’t a mammoth task creating a Magento based website as you can easily hire developers or a Magento Development Agency. You can look for Magento developers in your region or hire them through the official website.

What gives Magento an edge over its competitors-

Magento caters to both small scale businesses that require a simple website, as well as large businesses demanding an advanced website. It efficiently supports multi-store development to maintain different categories of products and upload thousands of items in the sub category.

Magento offers a great deal of suppleness in designing its interface and user experience design that allows the customer to have an amazing experience. It is important to convey your requirements to the Magento developer so that the website is best suited to your interest and needs and for your customers.

There are literally thousands of themes available on Magento which can be further tweaked to improve your website as per your own choice. You can choose from a huge number of professionally developed extensions, add-ons, modules, and plugins to enhance the interface of your web page.

One can develop an entire website using Magento with flawless performance and good security. This is because Magento was developed specifically for eCommerce. So it comes with the abundance of preloaded features that are helpful in setting up your eCommerce website. It provides contextual and personalised experiences to customers conveniently.

It is versatile and offers numerous tools for marketing and promotions. You can also integrate third-party apps in its framework for a sturdy and interactive website.  It packs a high functionality eCommerce solution within a complete CMS.

It is powerful and spacious with a capacity to list 5,00,000 products on one site. It can manage thousands of orders simultaneously without crashing the website. It also offers advanced SEO techniques to bring in more business.

Apart from this, there are many other features that appeal to the business owners as well as customers. Magento eCommerce Development is expected to maintain its iron hold over the market and achieve new heights in future. Thus we can say it is truly ubiquitous and the ruler of  eCommerce.

Magento eCommerce development UK

Orange mantra is offering Magento eCommerce development in the UK. We offer the best Magento design and Magento development. Our Magento Developers have strong e-commerce commercial experience delivering outstanding results.